When a customer makes their buying decision, the customer makes that decision based on certain assumptions and has specific perceptions and expectations. When the customer places and order, these assumptions and/or perceptions become reality in the customer's eyes, often becoming the source of costly misunderstanding. The task is to get the 'book on the customer' and, with proper planning, avoid misunderstandings.

LinkCIO Balancing Act: Keeping IT on the Forefront of Creating Value
Long gone are the days when firms expected their chief information officer to function as 'chief technology mechanic.' As companies look for ways to maintain a competitive edge in new markets, CIOs are playing a more central leadership role, taking on increasing responsibility for corporate strategy and other duties outside of core technology.

LinkDo I Have A Deal For You - 'Green' In All Shades - By J. Ragsdale Hendrie
'Psst, Mister, I got something you might like.' We've heard the come-on, our interest is always piqued. Those shadowy characters, once in the shady alleyways, are now in our foyers and lobbies, hawking their snake oil solutions.

LinkSurvey - Guests Say Hotels Not 'Green' Enough
Survey Reveals Guests Willing to do Their Part

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