Marketing News

The hype-drenched "new economy" is dead, but not before
giving eBusiness initiatives a black eye and proving to the
world that truly great brands take more than money to build.
As we find ourselves back in the real economy, brand
strategy that doesn't significantly integrate and consider the
impact of the Internet can be as bad a mistake as dot-bombs
dumping millions into Superbowl ads. More...
Link