Marketing News

Home furnishings specialty retailer Williams-Sonoma Inc. has introduced statistical modeling programs on its Williams-Sonoma Universe file, according to list manager Specialists Marketing Services Inc. The retailer has created a consumer-deduped masterfile with predictive variables.
The retailer has created a consumer-deduped masterfile with predictive variables. The masterfile comprises buyers from Williams-Sonoma brands like Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home and Williams-Sonoma catalogs enhanced with psychographic and demographic data from Equifax.

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